Editorial Reviews. From Kirkus Reviews. Apple's former chief evangelist leads businessfolk Kindle Store · Kindle eBooks · Business & Money . Enchantment , as defined by bestselling business guru Guy Kawasaki, is not about manipulating. Editorial Reviews. From Kirkus Reviews. Apple's former chief evangelist leads businessfolk Kindle Store · Kindle eBooks · Business & Money Guy Kawasaki is an entrepreneur's entrepreneur who gives reliable and entertaining advice on. Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. Enchantment can happen during a retail transaction. are available for instant access. view Kindle eBook | view Audible audiobook.

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    Enchantment Guy Kawasaki Ebook

    Oct 24, My latest is called Enchantment: The Art of Changing Hearts, Minds, and Actions. If you download it now, you can get a free copy of Garr Reynolds's. Guy Kawasaki is an entrepreneur's entrepreneur who gives reliable and entertaining The Art of Changing Hearts, Minds and Actions. by Guy Kawasaki. ebook. Jun 17, Read "Enchantment The Art of Changing Hearts, Minds, and Actions" by Guy Kawasaki with Rakuten Kobo. Enchantment, as defined by.

    It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the skeptics and cynics into the believers and the undecided into the loyal. Enchantment can happen during a retail transaction, a high-level corporate negotiation, or a Facebook update. And when done right, it's more powerful than traditional persuasion, influence, or marketing techniques. Kawasaki argues that in business and personal interactions, your goal is not merely to get what you want but to bring about a voluntary, enduring, and delightful change in other people. By enlisting their own goals and desires, by being likable and trustworthy, and by framing a cause that others can embrace, you can change hearts, minds, and actions. For instance, enchantment is what enabled. This book explains all the tactics you need to prepare and launch an enchantment campaign; to get the most from both push and pull technologies; and to enchant your customers, your employees, and even your boss. It shows how enchantment can turn difficult decisions your way, at times when intangibles mean more than hard facts.

    If you've been doing stuff for awhile, it's probably not necessary. This review has been hidden because it contains spoilers. To view it, click here. Muestra casos como el de Virgin, Microsoft y Apple entre otros. Mar 17, Victoria rated it it was ok Shelves: Read for grad school.

    Interesting book with some nice ideas to chew on. Not something I would read for fun but a worthwhile read. Mar 02, Daniel Audet rated it it was amazing. I'm looking forward to reading another entry into the book world from the legendary Guy Kawasaki. If you don't know who this man is I invite to find out. Guy is what you might call a marketer, one of his many world class skills, but really he's so much more than that in so many ways. From his critical part in the iPad revolution, with Apple, to his own company his story is a case study in success and this book "Enchantment" tells how and why.

    You can find Guy anywhere and everywhere on the web, I'm looking forward to reading another entry into the book world from the legendary Guy Kawasaki. You can find Guy anywhere and everywhere on the web, on Twitter and Facebook.

    His co. I call him Mr. Finesse because he is. More soon on this non-fiction entry from Guy Kawasaki! Aug 10, Jon rated it it was ok. I finished this book two weeks ago and have forgotten it already. It's vapid. Take this list of what Guy says you can do to "maximize" the "enchantment power" of your website: Provide good content Refresh it often Skip the flash and Flash Make it fast Sprinkle graphics and pictures Provide a Frequently Asked Questions FAQ page Craft an About page Help visitors navigate Introduce the team Optimize visits for various devices Provide multiple methods of access None of these suggestions are bad, but several I finished this book two weeks ago and have forgotten it already.

    Provide good content Refresh it often Skip the flash and Flash Make it fast Sprinkle graphics and pictures Provide a Frequently Asked Questions FAQ page Craft an About page Help visitors navigate Introduce the team Optimize visits for various devices Provide multiple methods of access None of these suggestions are bad, but several could go without saying and the rest are too specific to certain types of websites to be of much use.

    So I'm probably going to forget the list again, even though I just typed all that in this here review. Aug 28, John Britto rated it liked it. It is a quite good book. This book speaks about the different ways to enchant people in various places, especially in business in order to be more successful one should be trustworthy and likability, which can be easily achieved by enchantment.

    This author also speaks about to how to do enchantment in various ways like facial expressions, way of dressing, physical appearances, body languages, etc Mar 09, Todd Johnson rated it really liked it. I thought this book was brilliant. I had only heard of Guy Kawasaki as I belong to the cult of Apple.

    The title is appropriate for the goal of any marketer is to achieve enchantment. The only drawback is that I enjoyed it so much I now am compelled to download his other nine books.

    Una muy buena lectura que da tips sobre como cautivar a las personas que pueden ser aplicadas bien sea en relaciones interpersonales o de negocios. Esta es tan solo mi primera lectura. Como dice uno de las personalidades que aparece en el libro vale la pena leerlo cada vez que se emprende un nuevo negocio.

    So, nos vemos pronto Sr Kawasaki y desde ya ando buscando su otro libro. Jul 07, Jonathan Torres rated it it was ok. I was really disappointed by Guy on this one. Points were very basic and unoriginal. He basically took "how to win friends and influence people", and made it into his own version relating to business.

    He also seemed to have a lot of filler material - such as: Japanese wisdom words and definitions, irrelevant pictures, and personal testimonials. Jul 17, Jose Antonio Del Pino rated it liked it. Guys Enchantment is a good read in general, with lots of helpful tips along the way.

    It is updated to modern times and I truely think that there are many things that you can apply on a day to day basis that Guy reminds us but are pretty much common sense.

    However, after reading Dale Carnegie, I cant but help to feel that I am having a deja vu with many of the ideas and advice in this book. Apr 07, Grigory rated it liked it Shelves: The books really teaches the same qualities which were taught in didactic literature years ago although luckily they didn't have twitter then.

    But I guess it's useful to remember it now and then. Mar 02, Norbert rated it really liked it. Very practical.

    I enjoyed all the advises and tips. View 2 comments. Apr 01, Jiwa Rasa rated it liked it. Feb 08, Anthony Michalski rated it it was amazing. Between the covers of the book you will find the methods he used to help market the Macintosh. You will find what helps him launch new companies. Kawasaki makes frequent reference to two books: The latter is about making and keeping relationships with people and the former is about persuading people so that you get what you want.

    That very same power can make a company great. More Than Marketing Enchantment is a business book. It will more than likely be labeled as a marketing book.

    Follow the Author

    More than the marketing methods and greater than the business ideas is the overarching meaning of Enchantment. It explains how we should act toward each other as we reach for business connections and present our ideas and products and services to the world. Like good manners, when done hollowly, they come off as cold, distant, and fake.

    Therein is the reason many will fail as they try to enchant their market. Instead of using Mr. Luckily, Mr. Kawasaki provides many real-world examples of enchantment in action throughout the book and even has a chapter about how one can resist enchantment, that is how to see through fake attempts at enchantment. Kawasaki discusses the technology and services that we are using now, such as Facebook and Twitter.

    Will these technologies be around in five years? Ten years?

    Enchantment

    Who knows? No matter what is coming around the corner, the technical details may vary but the ideology will remain the same. A Gift and a Curse One of the charms of Enchantment is that it contains the ideology and the methods of Mr. For example, while writing this I opened the book and it fell to page It makes sense. A person can use that both in the boardroom and on Main Street. It works. Enchantment is chock full of information like that.

    There is an awful lot of information in this book.

    There are also an awful lot of methods. I think that there needed to be a section in the book that tied them all together into some sort of action plan that one could follow. What should a small business do first to begin creating enchantment?

    Is there a way to enact these methods systematically?

    As a fellow publisher, I must say that they did an excellent job on the book. The design and layout of the interior is beautiful. I also love the size of the book. My kudos to the publishing team that edited and designed the book. Great job! Keep up the good work! Should You Become Enchanting? Should you download this book? More precisely, if you download Enchantment, will the ideas and methods outlined in the book be of service to you?

    The short answer is a resounding YES. Think of it this way: If it helped Guy Kawasaki achieve what he did, then it most certainly will help you. No one will be able to implement everything after just one reading. Over time, Enchantment will change the way you do some — perhaps most — of your marketing. It may even change the way you approach and do business. Start today to make the move from persuading your customers to enchanting the world. Jun 21, Jeremiah John rated it it was ok Shelves: This book failed to enchant me.

    Perhaps I have a high bar, prose-wise, for enchantment.

    Perhaps I am not the target audience. Or perhaps the book rides on Kawasaki's reputation rather than its content. The book is a loosely organized series of maxims with supporting explanations and stories. Throughout all of his advice, I can't help but think about the greasy-palmed corporate hacks on the other side of his advice: This is g This book failed to enchant me. This is good advice, and I am certain that some who read the book may follow this advice and find deeper meaning in life.

    But that's just it. Enchantment is the domain of magic; magic is the domain of religion. When a book whose motive is to teach people how to win in the marketplace and rake in profits veers into moral territory, it's suspect to me. I do believe that being good is profitable--but not always.

    And that's the failure of the profit motive. Guy Kawasaki of Apple: Then talk to me about how corporate managers should treat other corporate managers so they can get ahead in life. Can meaning be found in this realm? Or are the gains of such shallow morality ultimately self serving?

    Or, wait--isn't that the point?

    Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki

    I am not really the target audience of this book. But much of the book is not applicable to me, oversimplified, or boring.

    Dec 23, Ahmed Shahin rated it liked it. This is a great book that has many charming ideas. One idea that I liked the most is conducting the "Premortem" as part of the preparation for the launch.

    It is a good practice that has the goal of identifying and capturing potential future failures in early stage to prevent them and increase the likelihood of success after the launch. However, I was expecting something more in this book from Guy Kawasaki, the former chief evangelist of Apple and the author of great books such as Reality Check a This is a great book that has many charming ideas.

    However, I was expecting something more in this book from Guy Kawasaki, the former chief evangelist of Apple and the author of great books such as Reality Check and The Art of The Start. Though the book covers many areas, it does that in a shallow way.

    It lacked the depth, specificity, and practical tools and techniques. The Author could have written multiple books to cover each area separately in depth.

    Showing of reviews. Top Reviews Most recent Top Reviews. There was a problem filtering reviews right now. Please try again later. Kindle Edition Verified download. I'm left asking "but, how? Worth a read but could be much better I expected more.

    Paperback Verified download. Kawasaki's overall idea, "there is a higher form of persuasion, enchantment" is pretty sound. He lays out pretty clearly his idea and how to achieve it. Despite the VERY obviousl organization and clarity of thought in the book which is commendable in and of itself , I was disappointed because he so heavily references the works of others this can also be a positive.

    He liberally summarizes other top management books like Cialdini's "Influence" , in supporting his arguments. In a way, this is good becuase it makes you feel like you don't have to read the other books.

    If he spends half the chapter talking about other people's work, he doesn't spend the next half advancing his argument, he let's the other texts do the heavy lifting. My other major problem with the book is how bite-sized everything is.

    Kawasaki gives you lists and lists and lists of how to do certain things, which are valuable, but are overwhelming compared to the amount of prose in the book. This will be a short review, for I am a man of few words. I'm in sales as a territory manager in the Carolinas for a manufacturer in the natural products industry. From reading this book, I was able to glean principles to apply in my day to day business with accounts; even though I think this book is geared more toward entrepreneurs.

    I read a review where someone said this book was too simple. I think the book was suppose to be simple. Just as doing business with anyone today should be made simple. This is one of the points I take from 'Enchantment', how to simplify business with the accounts and consumers I come into contact with. So the bottom line for me here is, it's about building and maintaining the relationship. This makes doing business easier in the long run. The company I work for gives their territory managers multi-paged pitch books to use in selling promotions to accounts.

    I dislike using them. Too many pages. Guy's rule is what I now follow. I tweak my Keynote presentations to make them short and sweet. All the other information from the pitch-books I learn and can relay without a slide. See all reviews. site Giveaway allows you to run promotional giveaways in order to create buzz, reward your audience, and attract new followers and customers.

    Learn more about site Giveaway. This item: Set up a giveaway. Customers who viewed this item also viewed. Wise Guy: Lessons from a Life.

    But I just can't seem to download into that. This whole chapter left me with a very skeezy feeling. I wouldn't trust the author or any of his followers for a second after reading this. After that, the rest of the book inspired far less fury and revulsion, so I did finish it. Overall, I'd say there's some useful advice in here, but it kind of gets buried under how impressed the author is with himself. Notes: p. Act 1: set up the story and current situation. Act 2: story, present what could be.

    Act 3: resolve story, explain how to make it come true p.

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